“May God Help Her…” does Not Actually Help Her

16 Days of Activism against GBV – 2013

On the occasion of the International 16 Days of Activism Against Gender-Based Violence 2013, ABAAD launched its nationwide campaign under the slogan “Kelmet Alla Ysa’eda, Ma Betsa’eda”.

The idea of the campaign stemmed from the fact that despite increasing concern related to GBV, the general attitude towards the subject or GBV-related incidents is overwhelmingly passive.

The campaign built upon ABAAD’s organisational belief and strategy of using positive psychology and inspirational messages to catalyse social change towards gender equality in Lebanon, and it focused on the individual and collective strengths of people in Lebanon.

The campaign comprised of three television and radio commercials, in addition to street billboards and unipoles distributed all over Lebanon.

Also as part of the 16 Days Campaign, ABAAD created five postcards, each with a specific word addressing men to engage them in the process of ending VAW: Educate, Dialogue, Enable, Report, Engage.

ABAAD then partnered with the Palestinian Women Humanitarian Organisation to visit Palestinian camps in Lebanon, where men and women alike signed petitions calling for Ending Violence Against Women (EVAW), and gave suggestions towards combatting violence against women and girls.

The campaign closing took place at the Metropolis Empire Sofil in December 2013. It was launched in partnership with the Swiss Agency for Development and Cooperation, the International Medical Corps, UNRWA, OXFAM, World Vision, Save the Children, the International Rescue Committee, the Norwegian Embassy, the Forum for Development, Culture and Dialogue, the Norwegian People’s Aid, the Committee for the Follow-up on Women’s Issues, the Palestinian Women Humanitarian Organisation, the General Union of Palestinian Women, and the Lebanese Council To Resist Violence Against Women.


الخط الآمن للطوارئ (٧/٢٤)
+961 81 78 81 78

مركز الدار الآمن للنساء والفتيات
Safe Line (24/7) | الخط الآمن (٧/٢٤)
+961 76 06 06 02

مركز الرجال
مستعدين نسمع حكي
(خلال أيام الأسبوع من الساعة ٩:٠٠ ص ـ ٥:٠٠ م)
Helpline (weekdays 09:00 – 17:00)
+961 71 28 38 20